Abstract:
The main purpose of this study was to determine if there were domains of environmental initiatives
and perceived consumption value that significantly influence the guests' intention to return to the
hospitality industries of Davao del Norte. This study employed quantitative, non-experimental research
utilizing correlational techniques. This study employed a convenience sampling technique. The
respondents were the guests of the hospitality industries in Davao del Norte Province, with a total of
272 guests. The number of respondents was determined through Slovin's formula. The researcher
utilized an adapted and modified questionnaire as the instrument to gather data. Meanwhile, to interpret
the data, statistical tools such as mean, Pearson-r, and multiple regression analysis were used. Results
of the study revealed that the level of Environmental Initiatives, Perceived Consumption Value, and
guest intention to return are all very high. Also, the result concluded that there is a positive correlation
between environmental initiatives, perceived consumption value, and guest intention to return.
Further, there are domains of environmental initiatives that significantly influence guests' intentions to
return, namely: general green practices, water conservation strategies, energy conservation strategies,
waste management practices, purchasing practices, and logistics practices. Lastly, there are also
domains of perceived consumption value that influence guests' intention to return, and these are:
Functional, Social, and Emotional Values. |
Keywords:
Environmental Initiatives, Perceived Consumption Value, Guests Intention to Return, Region XI, Philippines |
