Title:
COMPARISON OF THE EFFECTIVENESS OF OFFLINE AND ONLINE LEARNING METHODS IN THE NEW NORMAL ERA

Authors:
Nani Fitriani*, Sri Indah Nikensari, Agung Wahyu Handaru

Abstract:
This research aims to analyze the effectiveness of offline and online learning in universities, especially private universities in Jakarta, Indonesia, in the new normal era. The research method used is quantitative. Data collection was carried out in October 2023. The research was carried out at the Perbanas Institute, Jakarta. The total sample in this study was 200 respondents, divided into two groups, each consisting of 100 people, namely groups of students who studied offline and online. The data analyzed are the result of the Marketing Planning and Control subject, given to semester 6 students. The student's domiciles are also analyzed, to see whether it influences the learning outcomes. The data was processed using SPSS version 26. The results of the study show that there are differences in the students’ outcomes based on the lecturer's teaching methods. The offline method is proven to be more effective than the online method. However, the differences in students’ domiciles do not affect student learning outcomes, either in the offline method or in the online method. The results of this research are different from previous studies, which stated that online methods were more effective in the COVID-19 pandemic and post-pandemic era.

Keywords:
Offline Learning, Online Learning, Student Learning Outcome, New Normal Era, Covid-19 Pandemic.

DOI:
https://doi.org/10.37500/IJESSR.2023.6608