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ISSN : 2581-5148

Title:
TRANSFORMATIONAL LEADERSHIP LEADS TO CORPORATE INNOVATION AND DEVELOPMENT——Based on the case study of Zhang Ruimin of the Haier Group

Authors:
Weilin Jin and Xiangdong Xu

Abstract:
: Leaders play a crucial decision-making role in the enterprise growth process and, to some extent, set the enterprise's future development orientation, whereas transformational leaders steer enterprise innovation and development. This research concentrates on Zhang Ruimin (1949-), the chief executive officer of Haier Group, and analyzes the evolution of Haier Group's strategies over more than three decades: Brand Strategy - Diversification Strategy - Internationalization Strategy - Global Strategy - Network Strategy - Ecological Strategy. The change of organization structure: Traditional Positive Triangle Organization Structure - Business Unit Structure - Inverted Triangle Organizational Structure - Platform Organization Structure. The change of talent training mode: people with standardized thinking - people with competitive consciousness -people with market efficiency - people with self-management - people with self-driven. The evolution of innovation spirit: selfless dedication, the pursuit of excellence -creating resources, gaining a global reputation - sharing platforms, achieving qualitative breakthroughs and leading - integrity ecology, win-win evolution. These four facets detail how innovative and transformational leaders can steer organizations toward innovation and expansion

Keywords:
Transformational Leadership; Strategic Innovation; Organizational Change; Talent cultivation; Spirit of Innovation; Haier Group

DOI:
https://doi.org/10.37500/IJESSR.2023.6511

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