Title:
FACTORS AFFECTING THE ENGAGEMENT OF EMPLOYEES TO SMALL AND MEDIUM-SIZED ENTERPRISES IN HANOI CITY

Authors:
Nguyen Thi Van Anh and Truong Hien Tran

Abstract:
In order to study the factors affecting the engagement of employees in small and medium-sized enterprises in Hanoi city, the research team has used quantitative research methods based on data samples collected from the survey of 332 people, of which the number of valid votes included in the analysis of influencing factors is 313 votes. The data is cleaned and processed using SMARTPLS software. The research results show that, among the 7 factors considered with 95% confidence, “Nature of work” (BCCV) has the strongest influence on the engagement of employees to small and medium sized enterprises in Hanoi city, with an influence level of 0.398; It is followed by the factor “Leadership relations” (QHLD) with an influence level of 0.185, the factor “Working environment, conditions” (MTLV) with an influence level of 0.170. With 90% confidence, it can be concluded that the factor “Career development opportunities” (CHPT) have an influence level of 0.124. Based on the analysis results, the research team has proposed several discussions to promote the engagement of employees in small and medium-sized enterprises in Hanoi city.

Keywords:
Influencing factors, engagement, employees, small and medium enterprises, Hanoi City

DOI:
https://doi.org/10.37500/IJESSR.2023.6510