Abstract:
This study is to analyze the hidden agenda of the phenomenon of beauty product thread reviews on
Twitter. The large use of Twitter in Indonesia, makes it more than just a virtual communication space.
Twitter is a space that is able to meet the needs for entertainment, information or knowledge, reference
consumer goods, and others. Furthermore, the complexity of the functioning of Twitter makes the
community dependent. So, it is interesting to study, what is the agenda hidden from the phenomenon
of beauty product thread reviews on Twitter? Also, to analyze the visible agenda of the phenomenon.
Literature studies and social media analysis are used as analytical tools, so that several findings are
obtained, such as: First, profit is the main goal and is hidden from the phenomenon of beauty product
review threads on Twitter. Secondly, lifestyle, trends, and identity are agendas shown to netizens. |
