Abstract:
In today's rapidly changing times, business can never be certain. Fueled by the COVID -19 pandemic,
this lack of certainty and rigidity, especially with the consumer psyche becoming more unstable by the
day, the number of crises, especially for businesses, has skyrocketed. In times of crisis, effective
leadership is crucial for companies to overcome uncertainty and ensure business continuity.
Objective
The objective of this study is to identify the leadership attributes that are critical in the fast-growing
Indian ecosystem during times of crisis. The paper focuses specifically on the Indian ecosystem and
examines the challenges faced by Indian entrepreneurs and leaders and how they have managed the
crisis.
Through a qualitative research approach, this study will incorporate interviews with Indian
entrepreneurs from various sectors to understand the various crises, their impact, as well as key
leadership traits during this time, including adaptability, resilience, empathy, and communication.
The goal of this study is to create a better understanding of leadership in the Indian ecosystem and
provide insights to young people and other leaders on how to improve their leadership skills in times
of crisis.
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Keywords:
leadership, crises, resilience, management, entrepreneurship, COVID -19 |
