Title:
THE INFLUENCE OF TOURIST RATIONALITY ON SUSTAINABLE TOURISM MANAGEMENT OF BERJO TOURISM VILLAGE, KARANGANYAR REGENCY

Authors:
Ika Agustina, LV Ratna Devi Sakuntalawati and Ahmad Zuber

Abstract:
Sustainable tourism aims to protect the environment, thereby maintaining environmental carrying capacity. To achieve the viability of a sustainable tourist environment, it is necessary to establish a tourist village. Tourists will be interested in visiting tourist attractions if they get satisfaction. This satisfaction is obtained based on decision-making. A decision can be considered rational if the plan chosen is in accordance with the desired goals. Rationality is also related to tourist attraction. The purpose of the study explains the influence of tourist rationality on sustainable tourism management. The research method is an explanatory study with a quantitative approach. The research location is Berjo Village, precisely at Jumog Waterfall and Madirda Pond. The population is tourists visiting tourist villages. A sample of 100 respondents. The sampling technique is convenience sampling. Test validity and reliability using SPSS 26. The results showed that the influence of tourist rationality on sustainable tourism management is caused by direct effects, indirect effects, correlated effects, and spurious effects. The path analysis coefficient is 0,457. Sustainable tourism management is explained by the rationality of tourists at 9% and the percentage of variance, i.e., 91%, can be explained by other causes.

Keywords:
tourist rationality, tourist attraction, decision making, visits to tourist attractions, sustainable tourism management, tourist villages

DOI:
https://doi.org/10.37500/IJESSR.2023.6332