Abstract:
Central Tapanuli Regency has the longest coastline on the western coast of Sumatra Island,
approximately 200 km, and it is adorned with beautiful beaches and scattered small islands in the
Indian Ocean. One of the many stunning beaches with great tourism potential in Central Tapanuli
Regency is Bosur Beach. The Bosur Beach area is a white sandy beach located in the Pandan District,
which holds immense tourism potential and opportunities for development as a nationally renowned
tourist destination. The purpose of this research is to identify the obstacles faced by Bosur Beach as a
tourist destination and formulate strategies for its development. Obstacles in the aspect of tourist
attractions include inadequate management, lack of attention to waste management, poorly planned
and designed huts or relaxation areas, burning of trash in corners of the beach area by the management,
absence of local traditions and rituals at Bosur Beach, limited variety of handcrafted products available
for trade, and the current absence of beach signboards due to previous vandalism by irresponsible
visitors. Furthermore, no unique features are found in the artificial attractions at the beautiful Pandan
Beach tourist destination. Obstacles identified in the amenities aspect include the absence of trash bins,
parking areas that do not meet standard requirements, dilapidated and outdated toilet floors and
buildings, aesthetically unpleasing seating designs lacking functional shade, the absence of designated
areas for ablution (wudhu) for visitors who wish to pray, and the deteriorated ceiling and faded paint
of the mosque building. There are vacant shops in the beach area; however, the vendors use tricycles
(becak) for flexibility, and the rental costs are relatively lower as electricity is not required for the
kiosks' lighting. Obstacles found in the accessibility aspect include the limited use of regular public
transportation by tourists, the road only consisting of two lanes with a width of approximately 4 meters,
which is insufficient for accommodating two buses passing each other simultaneously, the absence of
bus stops and traffic signs indicating the direction to Bosur Beach. Obstacles in the aspect of the image
include the accumulation and burning of trash at various points on Bosur Beach and the lack of
distinctiveness that sets Bosur Beach apart from other beaches in Indonesia, making it similar to the
common beaches found throughout the country. Obstacles in the price aspect include higher motorized
tricycle fares due to the absence of standardized prices, leading to a mismatch between visitor
expectations and the quality of facilities provided within Bosur Beach, such as toilet, prayer rooms, stages for performances, gazebos, food courts, and the various tourist attractions offered within Bosur
Beach |
Keywords:
Development, Tourist Attractions, Amenity, Accessibility, Image, Pricing, Bosur
Beach. |
