Abstract:
The New York Times Company is a mass media company headquartered in Manhattan, New York,
which publishes its newspaper, The New York Times with global readers and audiences. Aside from
the newspaper, the company also owns the New York Times International Edition and its related
digital properties including NYTimes.com, along with other brand-associated properties. The
company, over the years, adopted a digital strategy with the launch of these digital properties. In the
The 1960s, the company was publicly traded and listed on the New York Stock Exchange under the symbol
NYT. The company provides two categories of company stock, Class A and Class B. Over the
years, the stock price rose and fell, also falling to low levels as company financials got hit. Nonetheless,
the successful adoption of digital strategies propelled financial growth and therefore gave way to
regained market capitalization. |
