Abstract:
The need for houses and housing will continue and increase every year. Housing equipped with
facilities and infrastructures such as public facilities and commercial facilities presented by developers
can be an added value for products offered to the public. The presence of public and commercial
facilities allow the creation of a modern lifestyle, making it easier for residents to fulfill their daily
needs, saving time, costs, and energy, increasing comfort, and increasing the selling value of housing.
Housing is no longer limited to residential areas but becomes a form of welfare, the standard of living,
personality, and human civilization of its inhabitants. Johor City housing, located on Jalan Karya
Wisata Medan Johor is built with a cluster concept with a one-gate system and clear boundaries
between clusters and is equipped with planned, diverse and complete public and commercial facilities.
The purpose of this research is to analyze the existence of public and commercial facilities as a
reinforcement of residential preferences in Johor City housing. The research uses quantitative methods
with the analysis technique used is descriptive. Data collection through the distribution of
questionnaires using Google form to residents who are proportionally distributed in each cluster.
Research variables include demographics, facilities (J Walk and J Square), environmental comfort,
facilities, infrastructure, location, and accessibility and design. The research findings explain that public
and commercial facilities are reinforcing residents' preferences in choosing their occupancy in Johor
City housing and there is a correlation from the middle to upper socioeconomic strata who prefer
housing based on facilities and cluster systems. |
