Title:
INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON INNOVATION STRATEGY OF BANANA GROWERS

Authors:
Leyte R. Macaganda and Alicia N. Sulayon, DBA

Abstract:
The main purpose of this study was to find out whether Entrepreneurial orientation significantly influences the innovation strategy of Banana growers. The study employed quantitative non-experimental research design utilizing correlation technique. It tested a 0.05 level of significance stating that there is no significant relationship between entrepreneurial orientation and innovation strategy on banana growers and there is no domain in the entrepreneurial orientation that significantly predicts innovation strategy. This was conducted at Compostela, Davao de Oro from November to December 2020 with 302 banana growers as respondents. The first part of the two sets of survey questionnaires was Entrepreneurial Orientation with the indicators: Autonomy, Innovativeness, Risk Taking, Proactiveness, and Competitive aggressiveness. The second part was the innovation strategy, with the following indicators: product innovation and process innovation. The research revealed that entrepreneurial orientation has a mean of 4.17, which means high. On the other hand, the innovation strategy got a mean of 4.20, which means very high. Despite the fact that the results show no significant relationship between entrepreneurial orientation and innovation strategy in banana growers, there was only one domain of entrepreneurial orientation that significantly predicted banana growers' innovation strategy: pro-activeness.

Keywords:
Entrepreneurial orientation, innovation strategy; Banana Growers, Compostela, Philippines.

DOI:
https://doi.org/10.37500/IJESSR.2023.6111