Abstract:
Under the background of new residential digitalization, higher vocational real estate professionals need
to have applied skills such as market analysis, marketing planning, product sales, and customer
management capabilities. How to cultivate real estate professionals who meet the needs of the
development of the digital economy has become a difficult problem in front of our colleges and
universities. This paper takes the combination of work and learning as the training mode, and carries
out the professional skills training of real estate marketing through the combination of virtual
enterprise and real enterprise, virtual network, and real network, using “three penals”, “three clues”,
“three stages”, “three locations” and “three task-based orientations”. By the above means, we are to
find a training–teaching process of “point to face”, “line to face” and “face to tridimention”. |
