Title:
LANGUAGE POLITENESS STRATEGIES OF LEADER CANDIDATE IN REGIONAL ELECTION GORONTALO PROVINCE

Authors:
Sumarlin Adam, Moh. Karmin Baruadi, Fatmah Umar, Syarifuddin and Hasanuddin Fatsah

Abstract:
This study examines how language politeness strategies are used in simultaneous regional election debates in Gorontalo Province. This study used a descriptive qualitative approach to language politeness strategies. Data collection were carried out by observation and direct observation by recording the utterances of regional leader candidates in the simultaneous local election debates in Gorontalo Province. Data were analyzed qualitatively. The results showed that there are three language politeness strategies in the simultaneous Regional Leader election debates in Gorontalo Province, (1) bold on-record strategies, (2) positive politeness, and (3) negative politeness strategy. It is suggested that politicians are able to understand politeness and language behavior in political campaigns.

Keywords:
strategy, politeness, language, regional leader elections

DOI:
http://dx.doi.org/10.37500/IJESSR.2022.5616