Title:
ON C-E TRANSLATION OF TCM TERMINOLOGY FROM THE PERSPECTIVE OF CHINESE CULTURE GOING-OUT POLICY

Authors:
Mao Yu-tian, Shen Hui-jia, Yuan Zi-ji, Tang Li-jia, Feng You-zhu, Han Meng-yao

Abstract:
With the propaganda and promotion of Chinese medicine culture during the Olympic Winter Games Beijing 2022, Chinese medicine has once again entered the international vision. And yet, in the process of TCM’s foreign publicity, different factors hinder the better diffusion of TCM culture. This paper objectively analyzes the current problems existing in TCM terminology translation and then focuses on different characteristics of local Chinese medicine culture for target groups under the Chinese culture going-out perspective. In the end, we are trying to come up with four translation strategies to improve the quality and accuracy of the translation of traditional Chinese medicine terms. We hope to take this opportunity to achieve TCM culture going-out.

Keywords:
TCM Terminology; Chinese Culture Going-out Policy; Translation Problems; Translation Methods.

DOI:
http://dx.doi.org/10.37500/IJESSR.2022.5503