Title:
TOURISM DURING COVID19: SERVICE QUALITY AND LOCATION TOWARD CUSTOMER SATISFACTION

Authors:
Khil Wailmi and Tamam Tamam

Abstract:
This study aims to provide the effect of service quality and location on customer satisfaction. This study can provide input for management in improving services quality provided to meet better customer satisfaction in the future. On the other hand, this study can contribute to the development of management science, especially in marketing management, which can be followed up in the future. The sample design used in this research is non-probability sampling with the purposive sampling technique. The data collection technique used was the survey method. Questionnaires are distributed directly to consumers. The results of this study are that service quality has a significant effect. The service quality and the location have a significant effect on customer satisfaction. Furthermore, service quality and location simultaneously have a significant influence on consumer satisfaction means that the higher the service quality and location, the more customer satisfaction will increase.

Keywords:
Service Quality, Location, Consumer Satisfaction

DOI:
http://dx.doi.org/10.37500/IJESSR.2022.5222