Title:
EMPOWERING JAMBI BATIK CRAFTSMEN BY OPTIMIZING MARKETING THROUGH DIGITAL APPLICATIONS IN ULU GEDONG VILLAGE

Authors:
Budi Purnomo, Isrina Siregar, Muhammad Afrillyan Dwi Syahputra and Erwin Sahputra

Abstract:
The Covid-19 pandemic has brought major changes in the trade sector, one of which is the batik industry in Jambi Province, precisely in Ulu Gedong Village. Therefore, through the Wira Desa program at the University of Jambi, the implementation team for the Wira Desa service saw a potential that could be optimized in terms of selling Batik Seberang Jambi City. The purpose of this service is to facilitate the community in Ulu Gedong Village to optimize the value of batik sales, which during the pandemic experienced a decline. The method used in this service is Community Empowerment, where the community is given training to use marketing media in the form of Digital Applications. The results of the service carried out show that the Ulu Gedong village community is interested and has high enthusiasm for the use of technology, especially in the field of digital marketing. So that the batik they sell and buy can be accessed online either from mobile, laptop, or desktop platforms.

Keywords:
Ulu Gedong Batik, Optimization, Digital Marketing

DOI:
http://dx.doi.org/10.37500/IJESSR.2022.5130