Title:
STUDENTS’ OPINION ABOUT SOCIAL MARKETING MIX INTERVENTION TOWARDS STUDENTS' CHANGE BEHAVIOR ON SMOKING IN ACEH

Authors:
Ismail Ismail, Bustami Bustami and Nirwan Nirwan

Abstract:
Background: Smoking behavior kills up to half of its users. The prevalence of adolescents aged 16-19 years who smoke increased 3 times from 7.1% in 1995 to 20.5% in 2014. In 2018, the age at first smoking per day was highest in Aceh, namely 15-19 years (53 ,5%). Interventions using an Islamicbased marketing mix are still rarely done to change smoking habits in adolescents. This study aims to examine students' opinions about the marketing mix intervention on the materials and media used to change students' smoking behavior in Aceh. Methods: This study used a quasi-experimental method without control group design. The sample in this study were 132 smokers who were selected using a purposive sampling technique. To collect data used a questionnaire. Univariate analysis was conducted to determine the percentage of each question for each given intervention. The results of the study: students' assessment of the presenters and media from each theme showed satisfactory results and was very acceptable for students to change smoking behavior. Conclusions and Suggestions: According students, module design based on marketing mix method were easily accepted to change smoking behavior. For this reason, it is hoped that the intervention can be used to determine the effectiveness of students' smoking behavior.

Keywords:
Social Marketing Mix Intervention, Student Opinion, Smoking Behavior

DOI:
http://dx.doi.org/10.37500/IJESSR.2021.4625