Title:
SOCIAL CAPITAL OF THE RIVER TUBING TOURISM COMMUNITY IN OPTIMIZING THE MANAGEMENT OF THE PUSUR SUB-WATERSHED, KLATEN REGENCY

Authors:
Yuanita Dwi Hapsari, Trisni Utami and Mahendra Wijaya

Abstract:
Klaten Regency is an area known to have water tourism potential. River Tubing is a water tourism object that makes the Pusur sub-watershed an attraction. This tour was developed by several community groups who are members of the River Tubing Pusur Adventure (RTPA) and Watu Kapu Community. The objectives of this study 1) identify the strategies of the RTPA and Watu Kapu communities in the development of tubing tourism in the Pusur sub-watershed; 2) analyze the social capital used by the RTPA and Watu Kapu communities in developing tubing tourism in the Pusur subwatershed. The research method used is qualitative with a descriptive analytical approach. The results of the study are: 1) the strategies of the RTPA and Watu Kapu communities in developing tubing tourism, including building networks with NGOs, the Government, companies, and communities; provide attractive tour packages; take action to clean the river so that the cleanliness of the river is maintained; collaborating with the Pusur Institute 2) there is a mobilization of social capital in the development of the Pusur sub-watershed as a tubing tourism object and improving the community's economy. Social capital used in the development of tubing tourism is participation in a network, trust, and social norms.

Keywords:
social capital, community, tourism, watershed

DOI:
http://dx.doi.org/10.37500/IJESSR.2021.4624