Title:
THE CONSTRUCTION OF CULTURAL IDENTITIES IN INTERCULTURAL COMMUNICATION—FROM THE PERSPECTIVE OF ADAPTATION THEORY

Authors:
Yuxin Li

Abstract:
This article is situated in a reality that lots of splendid culture or languages are faced with the risk of disappearing from the world owing to the problem of inequity. It seems that since when people get used to evaluate a culture based the development of its economy and politics. Hence, it is of significance to appropriately construct cultural identities in intercultural communication (ICC). Rather then sticking to or giving up original culture, people should learn to show reverence to various existence and absorb their advantages and essence. In this research, the author is going to analyze cultural conflicts emerging from a BBC documentary called “The School That Turned Chinese” and give an explanation for the presence of those disharmonies, and provide an illustration to the construction of mother-tongue identity, target identity, and the multicultural identity, specifically adapting to people’s mental world, physical world and social world with the Adaptation Theory, which implies that people should not only be confident of their own culture but also make attempts to integrate with other outstanding ones to make the world a good container for diversity.

Keywords:
Intercultural communication, cultural identity, cultural conflicts, Adaptation Theory

DOI:
http://dx.doi.org/10.37500/IJESSR.2021.4414