Title:
THE EFFECT OF ENTREPRENEURSHIP ATTITUDES AND SOCIAL NORMS ON ENTREPRENEURIAL INTENTION: THE MEDIATION ROLE OF PERCEIVED DESIRABILITY

Authors:
Olivia Meyke Putry and Mugi Harsono

Abstract:
The main purpose of this study is to test some of the models from Krueger that have been studied by Esfandiar et al. by modifying the EGI (Entrepreneur Goal Intention) variable into Entrepreneurial Intention. The data collection used in this study was using an online questionnaire. In this study, the questionnaire presented to the respondents was in the form of an electronic questionnaire which is one of the google docs applications that can be accessed online via the internet for undergraduate students at Sebelas Maret University. In this study, the scale used is a reflective multi-item scale with a sevenpoint Likert scale format. The research method used is SEM with SEM-PLS approach and questionnaire analysis using WarpPLS version 6.0. The results show that the five hypotheses have a significant and positive relationship but two hypotheses are rejected in which Perceived Desirability partially mediates the relationship between Attitudes towards Entrepreneurship and Entrepreneurial Intentions and Perceived Desirability perfectly mediates the relationship between Perceived Social Norms and Entrepreneurial Intentions.

Keywords:
Entrepreneurship, Entrepreneurial Intention, Business Economics, Human Resources

DOI:
http://dx.doi.org/10.37500/IJESSR.2021.4411