Abstract: This study aims to analyze the social and economic empowerment of the tourist village community
that determines rural development. This research uses qualitative methods and analysis with case
studies. Data was collected through brainstorming, interviews, observation and documentation
analysis. The research location is in the tourist village of Kalisalak, Kebasen District, Banyumas
Regency, in Central Java Province of Indonesia. The research subjects were determined by purposive
sampling, including the village government, women's health empowerment groups, business groups
and tourism groups. The results were: the mother and child health forum has become a medium for
empowering women in maintaining education and health for families and communities; empowerment
of the economic sector was conducted by optimizing the productivity of coconut sugar businesses with
export quality; and managing natural, cultural and religious tourism needs to be preserved through
partnership and assistance programs between the government, academics and the private sector in
order to sustain and to further improve the welfare of the community. The economic potential of
coconut sugar, natural and cultural tourism as well as public health perspectives can work together to
become a superior and successful empowerment pilot program for other villages. |