Abstract: In Wonopringgo Sub-district, jeans are mostly produced by small businesses or home industries. As
an informal business, home industry has functional needs for business continuity. This research aims
to analyze the jeans convection in Wonopringgo Sub-district based on Talcott Parsons's functionalism
theory. The research method used is a qualitative method with a case study strategy. Informants
determined based on purposive sampling technique, with a sampling technique with maximum
variation. Data collection techniques are observation, in-depth interviews, and documentation. The
data validity used data source triangulation. The data analysis technique used an interactive model
from Miles and Huberman. The results showed that the pattern variables of the jeans convection
business were affective neutrality and affectivity, collectivity orientation, universalism, achievement,
diffuseness, and instrumental values and norms. Four needs, namely Adaptation (‘lempar order’
process and ‘pocokan’ salary system), Goal attainment (completing the production process on time),
Integration (social networks that include communication and trust), and Latten pattern maintaining
(giving trust, checking production every day, and allow workers the salary in advance) |