Abstract:
This article presents the results of research on the theme of social media and hoaxes. The purpose of
this research is to describes the identity representation of users of the newsmedia instagram account,
especially in the city of Solo, in fighting hoax news. Hoax is news that is not true or has invalid sources
that disturbs and disturbs the distribution of information in the community. Instagram is one of the
media for spreading hoaxes. This social media with minimal filtering, personal, easy, fast and free
information mechanisms becomes an easy arena for hoax news to spread. In addition, Instagram users
can freely represent themselves according to what they want to show and even become a completely
different identity. Hoaxes on Instagram are mostly spread by Instagram newsmedia accounts that focus
on sharing the latest news. The theory used for analysis is the theory of representation by Stuart Hall
and Manuell Castells' theory of identity. The research method uses qualitative methods with a case
study approach. Data collection techniques are carried out through observation and interviews, and
documentation. The research location is in the city of Solo within the scope of Instagram newsmedia
users and followers. The results of this study indicate that the Instagram newsmedia account under
study consists of a solo solo info agenda, solo discounts and solo roaming. The identity of newsmedia
accounts is distinguished by the type of information presented, including information content, news,
culinary, tourist locations, entertainment and discounts. Representation according to Stuart Hall is
reached through the process of forming mental systems and language systems. Mental systems are
concerned with the process of building concepts and language systems related to the use of signs and
symbols to represent a meaning. The representation at the mental system stages is related to knowledge
of the Instagram algorithm, the process of interaction and information content, the mental system
allows accounts to recognize hoaxes, namely information or news with unclear sources and
provocative tendencies. Representation of identity in the language stage is carried out by presenting
signs, symbols, colors to represent meaning, so that it can display information according to categories
and is credible. Efforts to represent identity in propagating hoaxes are carried out in several ways
including validating information through the Guyub Admin community, waiting for press releases
from the mass media, validating original sources, and working with followers to verify. Through the
representation of the newsmedia account's identity in fighting hoaxes, the existence of their account
will get a positive response from followers and increase interaction traffic. |
