Abstract:
The main aim of this paper is to investigate the effect of rewards on employee creative performance
with moderating role of creative self-efficient, and reward importance. This study is carried on
telecommunication sector in Nangarhar - Afghanistan. The simple random sampling technique is
adopted to collect the data from the corresponding population and the sample size is 150 employees
working in different telecommunication sector. The estimation technique that is employee in the
study is ordinary least square. The result of the study indicate there is a significant positive effect of
reward on employee creative performance. Beside this, the result reveal that moderating variables
such as creative self-efficiency, and reward importance have a strong effect on rewards that enhance
the relation between rewards and employee creative performance. |
