Abstract: The objectives to be achieved in this study are to 1) analyze the value of willingness to pay BPJS
Kesehatan contributions per class in Denpasar City, 2) to analyze the effect of education, type of
work, income, and number of family members simultaneously on the willingness to pay BPJS
Kesehatan contributions, 3 ) to partially analyze the effect of education, type of work, income, and
number of family members on the willingness to pay BPJS Kesehatan contributions, and 4) to
analyze the role of the number of family members in moderating the effect of income on BPJS
Kesehatan willingness to pay in Denpasar City. This research was conducted in the city of Denpasar.
The number of samples taken is 100 Non PBI participants of BPJS Kesehatan. Data analysis
techniques used in this study are the Contingent Valuation Method and Moderated Regression
Analysis. The results of this study state that 1) The value of willingness to pay BPJS Kesehatan
contributions per class above the stipulated fee, 2) Education, type of work, income, and number of
family members simultaneously and significance influence on the willingness to pay BPJS
Kesehatan contributions 3) Education does not partial effect on the willingness to pay BPJS
Kesehatan contributions, 4) Formal workers do not have the willingness to pay higher than informal
workers, 5) Income has a positive and significant effect on the willingness to pay BPJS Kesehatan
contributions, 6) Number of Family Members has a negative and significant effect on willingness to
pay BPJS Kesehatan contributions, and 7) The number of family members strengthens the effect of
income on the willingness to pay BPJS Kesehatan contributions in the City of Denpasar. |