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ISSN : 2581-5148

Title:
INVESTIGATING THE INFLUENCE OF STRATEGIC LEADERSHIP ON EMPLOYEE CREATIVITY WITH MODERATING ROLE OF TRUST: EVIDENCE FROM TELCOM SECTOR IN NANGARHAR - AFGHANISTAN

Authors:
Noorullah Abdulrahimzai, Ataullah Muneeb and Ayaz Khan

Abstract:
This research article assess the influence of strategic leadership on employee creativity in telecommunication sector in Nangarhar. This impact is further analyzed through influencing role of trust and also to what extent trust impact the relationship between strategic leadership and employee creativity. The adopted questionnaire is used to obtain the data from the staff of telecommunication sector. The random sampling technique is used to select the respondents from the entire elements of population. The main reason of using the random sampling technique is to reduce the standard error of the study and to approach to true parameters of population. The ordinary least square estimation technique was utilized to obtain the results and some diagnostic results were also performed to have an efficient, consistent and unbiased result. The result of the study indicates that strategic leadership and trust have a statistically significant and positive effect on employee creativity. The result further explore that trust couldn't enhance the effect of strategic leadership on employee creativity. In other words, trust doesn't play the role of moderate variable to enhance the effect of strategic leadership on employee creativity. The reason behind this argument is that there is several other factors that could encourage the employees to be creative.

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