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ISSN : 2581-5148

Title:
PLAYERS' SATISFACTION AS THE FACTOR OF ONLINE GAME MARKETING SUCCESS

Authors:
Muhammad Dimas Saputro and Ahmad Ikhwan Setiawan

Abstract:
This research aims to find out and analyze graphic qualities, players' involvement, characters attractiveness, plots, access speeds, and cheater handlings towards players' satisfaction. This research is a descriptive quantitative research. There were 225 respondents. The data were collected using questionnaires in order to get the responds toward players' satisfaction from playing online game. The results show that there are positive and significant effects among graphic qualities, players' involvement, characters' attractiveness, plots, access speed, and cheater handling towards game online players' satisfactions partially and simultaneously.

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