Abstract:
The objective of this research are to develop learning media Website based through SAVI approach
method in Online marketing subjects and to test the effectiveness of using learning media in
Vocational High School state Sukoharjo.
Method used in this research is R&D (Research and Development) research. The objective of R&D
method is to develop the product in the form of media with the approach of Somatic, Auditory,
Visual and Intellectual (SAVI) model project based learning addressed to the first grader of
marketing class at Vocational High School State in Sukoharjo. This research uses both of qualitative
and quantitative data. This research will test quantitative data in the field; in this point in quantitative
research has objective to know the learning achievement achieved by students towards the use of
developed media. In the other side, qualitative research in this research is a research of learning
media use. The qualitative data collection is in the form of expert's validation, test and trial, field
documentation. The result of qualitative approach uses the experts' scoring towards the developed
product and being tested by experts' validation to create the software needed by students and teacher
in online marketing subjects. Learning media Somatic, Auditory, Visual and Intellectual (SAVI)
model project based learning was created and it is suitable to the subject Online marketing especially
in chapter Online marketing towards e-commerce and the ability of students and teacher in learning
and teaching activity in school.
The proper scoring result of learning media product SAVI website based from materials expert is in
the average score 3,88 and 97% percentage which fulfilled very well criteria, scoring from media
expert is in the average score 3,3 and 82% percentage and fulfilled very well criteria. Scoring from
multimedia expert in the average score 3, 2 and the percentage is 81,2% which fulfilled very well
criteria. The scoring percentage from material experts, media experts and multimedia experts show
the number more than 60%, so it can be concluded that SAVI learning media website based is proper
to be used in school.
The stages of media testing show that SAVI learning media website based is effective to improve
students' learning achievements. The result can be seen in t test which explain that experiment class
has higher average score of post-test compared to control class. The result of the test obtained from
second grade students of marketing class in Vocational High School state 3 and 5 Sukoharjo. Based
on the test, the pre-test score, the experiment class gets the average score 68, 7, for control class gets
the average score is 66, 4. It shows that the average score of pre-test from experiment class is higher
than control class. Based on the pre and post- test done by both of experiment and control classes,
there is an increasing average score 13,7 in experiment class and 13,3 in control class. It can be
concluded that the increasing score in experiment class is higher than control and it proves that SAVI
learning media website based is effective to increase the students' learning achievements.
|
