Abstract:
This study explained how a networking can affect the Business Resilience of Traders in floating
market. Networking is a part of social capital that become important asset when running a business,
where its gives many important information, access for supply, and building relationship to achieve
their goal. Floating market is a traditional one in which trading activity is conducted on the river
using boat. Floating market was created due to geographical condition making the people relying on
river for doing many types of activities, one of which is economic activities. As time goes by, trading
activity in floating market begins to fade and regeneration is difficult to do due to the difficulty to
maintain the business activity. This study was a quantitative research using survey method and
simple regression analysis. From the result of this study, it could be found the effect of networking
on business resilience of floating market's sellers, as indicated with how the sellers establish
connection to search for much information, product suppliers, and fund loan in order to survive
easily among the threats of change.
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