Abstract:
This paper aims to examine the relationship between entrepreneurial orientation (EO), organizational
trust (OT) and small and medium enterprises (SMEs) within the context of developing country.
Cross-sectional research setting was undertaken in 2018. A survey was distributed in purposive
sampling technique to SMEs operating in the food sector. Owner/manager are the study respondents,
as they are considered the soul of SMEs (Gunawan, Jacob & Duyster, 2015). This study applied
smart PLS in order to test the hypotheses exist in the direct relationship between entrepreneurial
orientation and small and medium enterprises, and the moderating influence of organizational trust in
the relationship between entrepreneurial orientation and small and medium enterprises. |
