Abstract:
This research aimed (1) to explain internal and external dimensions of bridal shower, and (2) to
describe consumptive behavior of bridal shower. The informants selected consisted of 5 Muslimah
women who have ever held bridal shower activity. This study employed descriptive qualitative
method with phenomenological approach. The data used consisted of primary and secondary data.
Primary data was collected through in-depth interview with informants, while secondary data was
collected using documentation through the informants’ social media account. In this study, data
validation was carried out using source triangulation. Data analysis was conducted through
phenomenological description, phenomenological reduction, and phenomenological interpretation.
The result of research showed that (1) there were internal and external dimensions in bridal shower.
Internal dimension in bridal shower included the self desire of the actor who was interested in bridal
shower, her curiosity to try novelties, assumption that bridal shower can improve her self-existence
particularly in social media. Meanwhile, external dimension in bridal shower included many artists
holding bridal shower, the actor’s friends holding bridal shower likewise, the attempt of making
bridal shower a tradition before marriage in the friend group; and (2) bridal shower was not only held
simply, but the actors also try to make their party as cheerfully and interestingly as possible. Thus,
they held it in café, restaurant, or hotel; even they should hire event organizer to decorate the room
and it must take much money.
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