Abstract:
The resource poor environment is the defining characteristic of the bottom of pyramid (BOP), along
with the others, including simultaneous failure of government and markets in tackling the social
issues. This gap is addressed by the social ventures as hybrid organizations, who struggles with the
conflicting performance objectives of social impact and financial performance. This conceptual
paper is an attempt to deal with this challenge of performance measurement by proposing an
integrated framework that incorporates the bricolage behavior as an important antecedent to
understand the dual performance of such ventures in Pakistan. This process is proposed to be
mediated by the presence of social innovation that serves as a mediating link. Bricolage behavior is
considered to be a key resource mobilization strategy that acts by the recombination of existing
resources at hand for new purpose resulting in innovative solutions. This in turn can lead to the
achievement of their double bottom line i.e. social impact and financial performance. This study can
give valuable insights to the practitioners and policy makers alike about the possible scaling up
strategies of the social entrepreneurial ventures despite being constrained by resource limitations. |
