Abstract:
Cigarette circulation in Indonesia has entered into worrying phase. It can be seen from the higher
number of beginner smoker, under 15 age. The number of smokers in Indonesia increases over times
and Indonesia now is on the 3rd rank with the largest number of active smokers in the world. In early
2014, Indonesian people began to know a new variant of cigarette, electrical cigarette (vape). Vape
becomes new consumption product to Indonesian people, particularly urban people. Originally Vape
is an alternative to reduce the number of clove cigarette smokers, and to reduce the circulation of
clove cigarettes considered as dangerous to health. This study employed phenomenological
qualitative method. Data collection was carried out by interviewing Vape consumers existing in
Yogyakarta City, either ordinary consumers or consumers affiliated with Vape Yogyakarta
community. The objective of research was to find out how the vape use phenomenon is in
Yogyakarta City. The theory employed to analyze data was Jean Baudrillard's hyper reality theory.
The result of research showed that the more widely Vape development within Yogyakarta
community makes vape as if having special place among its lovers. Vapers has now made vape a
new lifestyle to them. Vape as an alternative to clove smokers is applied if only they begin to
consume vape, because in its progress many vapers still consume clove cigarettes now. |
