Abstract:
Fisheries processors in Sukabumi Regency generally have a small income compared to similar
entrepreneurs from other areas in Indonesia. Based on existing business opportunities, the fish
processing market is still very wide open. Then, from the aspect of business legality, most fish
processors, especially preserved fish processors, tend to ignore business licensing and the quality of
their products. Therefore, referring to this, it is necessary to identify the characteristics of business
also the entrepreneurs of MSMEs in the industry of fish processing in Sukabumi Regency, Indonesia.
This study uses a survey method and using a questionnaire. The respondents in this study were
MSMEs that have a business in the fisheries processing industry that had been running for more than
three years. The sampling technique used in this study used proportional cluster random sampling.
The number of samples was 99 units of MSME. Descriptive analysis was conducted to answer the
purpose of this study. In this descriptive analysis process, SPSS (Statistical Packages for the Social
Science) version 16.0 Inc is used to process the data and towards visualization which will then be
interpreted by the researcher. Based on the results of the study, the business characteristics in the fish
processing industry in Sukabumi Regency are mostly self-owned businesses and the length of
business is 10-20 years with the business category still including micro. In addition,
demographically, the largest age group of fish processors is 20-49 years old, the male sex and
education that most of them complete are elementary schools. Based on psychological and cultural
aspects, they are good enough to have a good business performance in the future, also there are
several businesses which are included in the developing category. |
