Abstract:
This study aims to analyze the structure of resource mobilization in Gerakan Sekolah Menulis Buku
as an effort to improve the culture of literacy among students, using qualitative methods with case
study approach on Gerakan Menulis Buku Indonesia (GMB-Indonesia) Organization. Technique of
data retrieval is done by observation and depth interview. Validation of data is done by triangulation
technique. The results of this study indicate that in Gerakan Sekolah Menulis Buku is a new social
movement that is separated from the ideology of class struggle but a new social movement that has
the ideology and goals, tactics, structures and actors in an effort to improve the culture of literacy by
inviting many people to write especially among students. This movement has the strategy and
mobilization of resources either in the form of moral resources, cultural resources, socialorganizational resources, human resources, material resources |
