Abstract:
The purpose of this article was to focus on the portrayal of Pentecostal Prophets by the media. The study specifically looked at Prophet Emmanuel Makandiwa of the United Family International Church (UFIC) from the period January 2013 to December 2013.The major thrust of the study was to investigate how Pentecostalism in Zimbabwe was being portrayed by the media with an emphasis on the new and emerging churches like the United Family International Church which is led by Prophet Emmanuel Makandiwa. In this study one hundred respondents made up of people who are employed in the media fraternity ,students ,church members of different denominations as well as readers of the selected media participated in the research via questionnaires and interviews. Desk research was used in order to gain the background knowledge to the study as well as to identify useful leads that helped to get value in the research. During the study it was established that the media is biased in its reportage of Pentecostal Prophets. |
