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ISSN : 2581-5148

Title:
PERPETUATING RACIAL STEREOTYPES THROUGH COLLEGE MEDIA CAMPAIGNS OF BLACK STUDENTS

Authors:
David Ortuno

Abstract:
The stereotype threat hypothesis (STH) attempts to explain the processes that label people of color as unqualified (Fischer and Massey 2007; Massey and Mooney 2007; Crosby, Iyer, Clayton, and Downing 2003; Scott, Atwell, Gerber, Higginbotham, Kant, Oaxaca, Yee, Richardson, and Adler 1996). This hypothesis argues that people of color tend to be psychosocially labelled as students who cannot pull themselves up by their bootstraps, and therefore, require either affirmative action or diversity and inclusion initiatives in the student enrollment process, as well as both federal and state financial aid to succeed in higher education (Schouten 2015; Fischer and Massey 2007; Massey and Mooney 2007; Lowery, Unzueta, and Knowles 2006; Crosby et al. 2003; Scott et al. 1996). The STH also contends that students of color with low SAT scores are destined to fail in higher education (Schouten 2015; Fischer and Massey 2007; Massey and Mooney 2007; Lowery et al. 2006; Crosby et al. 2003; Scott et al. 1996).

Keywords:
racial discrimination, black students, stereotype threat hypothesis

DOI:
http://dx.doi.org/10.37500/IJESSR.2020.3055

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