Abstract:
The utilization of information technology application (TUINTA) has been developing rapidly today,
for example, e-commerce with logos Shopee, Tokopedia, Buka Lapak, Lazada, JD.id and online
services like Gojek, Grab and Maxim, as well as cashless payment. Gojek operates in food,
transportation, clothing, a data package, pay electricity and drug services and all aspects of human
life by developing go jek, go food, go ride, go send, go shop, and go mart application. Grab develops
the similar services, followed with maxim. Cashless payment method application has also been
developed in the form of electronic money including go pay, shopee pay, ovo, or dana. More than
25% of world populations (1.4 billion people) do limited physical activity or lack of movement
today. TUINTA has strengthened lazy-ass (mager) culture – characterized with the decreasing
development of critical thinking skill and the limited human movement. This lazy-ass culture
contributes to strengthening sedentary lifestyle – characterized with limited physical movement
activity of eyes and fingers by enter click and share. Unfortunately, the increasing TUINTA activity
is limited to meet the wish to shop some commodities, because of promo, discount, free shipping and
cashback temptation. It is because of the strong wish to spend money for buying the wanted rather
than the needed products that is incidental rather than planned in nature, to get branded product and
to achieve prestige rather than function, and to get sensation rather than urgency. All of these are
realized into over share activity by keeping updating status, thereby confirming the consumptive
behavior. Thus, the more rapidly development of TUINTA strengthens lazy-ass culture, sedentary
lifestyle, and consumptive behavior of community. In this rapid TUINTA era, an action is required
more to remove the moving laziness, the sedentary lifestyle, and the consumptive behavior. The
rapid TUINTA should be encouraged to do productive activities by accessing selling more than
purchasing link. Lazy-ass culture and sedentary lifestyle can be lowered through doing productive
activity by accessing selling more than purchasing link, in addition to growing the awareness of the
importance of the balance of input, process, and output activities by human organism, and balanced
diet, and physical exercises. Consumptive behavior of this action target - Jambangan villagers,
Mondokan Sub District, Sragen Regency – can be lowered through an action of improving the
awareness of the importance to prioritize need, planning, function, and urgency. The action taken is
only preventive in nature. The action method was conducted with TUINTA, reducing lazy-ass
culture, sedentary lifestyle, and consumptive behavior. The result of action showed that TUINTA
variation has provided varying lazy-ass culture, sedentary lifestyle, and consumptive behavior of
villagers. Despite incapable of reducing lazy-ass culture, sedentary lifestyle, the action of improving
TUINTA in selling link at least has been able to reduce their consumptive behavior. |
