Abstract:
It has always been an important issue about overcoming the threshold of legitimacy and obtaining external resource support in the field of entrepreneurial research. Entrepreneurial narrative provides a good perspective for the research of the legitimacy construction and resource acquisition of new ventures. This paper discusses the effect of entrepreneurial narrative passion on legitimacy and resource acquisition, and the mediating mechanism of cognitive legitimacy. In this paper, the narratives of 18 entrepreneurs from 'winning in China' are selected as the research samples. The results show that entrepreneurial narrative passion has a significant positive influence on cognitive legitimacy, and cognitive legitimacy has a significant positive relation to resource acquisition; while the relationship between entrepreneurial narrative passion and resources acquisition does not pass the significance test and there is no intermediary mechanism of cognitive legitimacy between entrepreneurial narrative passion and resource acquisition. |
